Steadfast Nutrition, Nutrition Partner at the Pickleball & Padel Palooza Tournament

Steadfast Nutrition was thrilled to be the nutrition partner for the Pickleball & Padel Palooza tournament held in New Delhi on September 29, a testament to our commitment to support sports that encourage a healthy and active lifestyle.

On a relaxed Sunday, pickleball enthusiasts came together to sweat it out in an electrifying and vibrant atmosphere. The championship was for intermediates, beginners and professionals who had the opportunity to learn about the sport.

This is the first pickleball event Steadfast has thrown its weight behind, given the rising popularity of this international game. Pickleball is among the fastest-growing sports worldwide and India is no exception. This unique game has captivated the interest of all age groups from millennials to Gen Z.

To boost the energy of the participants and visitors, we offered two of our key supplements, Snergy and Power Active for sampling. Our protein supplement Incredible Whey powered them up for the event. Our presence at the event was welcomed by enthusiastic visitors who wanted to know about the varied and diverse Steadfast Nutrition range. Our experienced team of nutritionists and product heads was happy to educate them and give them samples to savour.

Steadfast was a centre of attraction at the tournament, combining its high-quality nutrition and wellness products with its stylish athleisure range. This resulted in a delightful shopping experience that offered the best in high- quality health supplements and fashion.

Also in attendance were several famous lifestyle and health influencers such as Hansika Singh, Aakriti Jaiswal and Preeti Dewan, who interacted with the Steadfast team and vibed for reels and snaps. Steadfast Nutrition distributed Steadlytes, our electrolyte supplement and SteadC, our vitamin C supplement with select influencers to support their hydration and immunity needs. We also shared Steadfast steel shakers and our signature comic waist pouch with them to help them stay active in style. The gifts were much appreciated by the influencers, who commented on the excellent quality and range of products.

With new pickleball courts coming up in clubs and residential complexes, this sport is attracting players of all ages. Enthusiasts are drawn to the sport for its easy format and health benefits.

As the evening drew to a close, everyone's happiness, activity, and learning remained, pushing them to continue working towards improved health, step by step. The crowd had a blast post their matches, grooving to the in-house live DJ music. The icing on the cake was the delicious food by numerous food partners of the event. It was a perfect melting pot of health, sports, entertainment and knowledge sharing.

Steadfast Nutrition stands firm in its commitment to improving the lives of every individual be it athletes or people from different walks of life by providing them with healthy performance and wellness nutrition supplements.