Steadfast Nutrition Throws its Weight Behind Asia’s Biggest Bodybuilding Events at IHFF 2024

The movers and shakers of India’s fitness industry gathered in Mumbai this December for the 14th edition of Asia’s largest bodybuilding spectacle - the prestigious Steadfast Nutrition Pro Show and the Amateur Olympia. Both premier events were proudly sponsored by Steadfast Nutrition, India’s leading sports and wellness nutrition brand, as part of the International Health, Sports, and Fitness Festival (IHFF) 2024. The Steadfast Nutrition Pro Show - a much-anticipated tournament among bodybuilding athletes from India and across the world - offered winners a direct entry to Mr Olympia, the world’s most coveted bodybuilding championship. Meanwhile, the Amateur Olympia stood as India’s grandest platform for upcoming bodybuilding talent, igniting dreams and fostering world-class potential.

IHFF 2024 was a vibe from start to finish! The three-day fitness extravaganza held from December 20-22 transformed Mumbai into a mecca of fitness, drawing a massive crowd - nearly 400 athletes, over 100 exhibitors, and more than one lakh fitness enthusiasts - for an electrifying celebration of strength, grit, and sportsmanship. The action kicked off with a ceremonial lamp lighting and a grand ribbon-cutting ceremony led by none other than Aman Puri, founder of Steadfast Nutrition, joined by bodybuilding legends, fitness icons, and fitness industry heavyweights. Mr Puri’s high-energy address set the tone for a weekend of epic proportions, as he mingled with the titans of the fitness world and inspired the crowd.

The IHFF 2024 arena was a behemoth of action, with industry heavyweights, influencers, and fitness aficionados lighting up every corner. It was a melting pot of ideas and innovation where dedication and discipline met showmanship. The buzz hit fever pitch on Day One when Steadfast Nutrition bagged the “Best Supplement Brand” trophy at the Action Hero Fitness Awards helmed by Bollywood’s action maestro Vidyut Jamwal. Mr Aman Puri was awarded the trophy by Vidyut Jamwal himself. The star-studded night packed a punch with his jaw-dropping performance that had the crowd on its feet.

This year, Steadfast pulled out all stops - our booth was a showstopper, the biggest one in the entire festival, where fitness dreams met next-level innovation. We even bagged the coveted “Best Booth Award” - a reflection of the buzz, engagement, and sheer impact we created. Visitors flocked to check out our latest product drops: Shilajit, a powerhouse of vitality; Stead Relief Roll-On, a game-changer for pain management; and the most affordable Whey Protein - a game-leveller in sports nutrition. And the icing on the cake? People went crazy over our stylish clothing line that stole the spotlight with its trendy, performance-ready flair.

IHFF 2024 had star power to burn. Our stellar athlete squad came ready to dominate: Arbaaz Khan clinched the gold at the Amateur Olympia 2024. Ishu Thakur brought pride to the team with a silver in the Amateur Olympia 2024, Men’s Physique category. The Steadfast Nutrition Pro Show brought home big wins, with three athletes from India earning a ticket to the Mr Olympia.

• Anand Yadav — Men's Classic Physique
• Ravinder Singh — Men's Wheelchair
• Manoj Patil — Men's Physique

On the international stage, Jil Meret Schmitz from Thailand blazed her way to the top in the Women's Bikini category. The adrenaline was real as these champs soaked in their moment of triumph, standing proud on IHFF’s iconic stage - a moment that cemented Steadfast’s commitment to turning dreams into reality.

Raising the energy levels even higher, fitness phenomenons Rohit Shetty, Arvind Soni, and Mohd Saud brought their A-game. Adding celebrity sparkle, actors Shweta Gulati and Bollywood’s rising star Nirisha Basnett mingled with fans, creating unforgettable memories and inspiring fitness lovers to chase greatness.

Under the visionary drive of Aman Puri, Steadfast Nutrition is charging ahead with a mission to make India a global sporting powerhouse by 2050. From heavyweight sponsorships of top-tier events like the Steadfast Nutrition Pro Show, Amateur Olympia, Sheru Classic Pro Qualifiers to grassroots-level initiatives, Steadfast is out to make bodybuilding a household passion and mainstream phenomenon.

We’re not just a brand, we’re a movement. - believing in raw potential, fuelling ambition, and creating platforms where the next generation of fitness legends rise. With every sachet, every product, and every event, Steadfast is here to shake up the game, power dreams, and keep pushing the boundaries of sports and wellness nutrition. Stay strong. Stay Steadfast.